There is general agreement that intranet stakeholders need to be managed but there seems to be very little guidance on how this should be undertaken. In fact stakeholder management is a core element of any well-managed project and there is a substantial amount of good practice advice available. At Intranet Focus Ltd we have been using this stakeholder management methodology for intranet and search strategy projects for some time. We have now published a Research Note on intranet stakeholder management that summarises our approach. It sets out four categories of stakeholder, outlines the basis for a communications strategy to ensure the active engagement of stakeholders and sets out some of the lessons we have learned using this approach over the last couple of years. We have also found the categorisation matrix useful in setting up a programme of user interviews at the commencement of an intranet or search strategy development project.
Martin White